What you think quality is and your perceptions of quality Essay

What you think quality is and your perceptions of quality - Essay Example Quality is a highly desirable concept that is normally and sometimes wrongly associated with money especially in matters of ostentation goods. People have been known to buy products, especially jewelry for exorbitant prices simply because they are stocked in high-end stores, others purchase the same in different shops for lower prices but the two stores may be selling identical products. The word is normally used in business and advertising by firms that wish to convince their customers that their products and services are the best. However, despite the term being relative, in many commodities the standards of quality set are quite inflexible and have to be enforced. This is because the quality of goods such as food, medicines and construction materials cannot be compromised and for any of these and other commodities whose misuse could lead to damage or loss of life and property. Therefore, quality cannot be left in the hands of money-minded producers of uniformed consumers. As a result, many countries have quality assurance bodies mandated with the task of licensing products and declaring them fit for consumption, or use before they can be allowed into the distribution chain. One of the main hindrances to achieving to achievement of quality standards is the increasing rate at which goods are pirated, and fake products are passed for the real products. This costs th e manufactures millions each year and risks customer’s lives by selling them substandard