History of Advertising Essay Example | Topics and Well Written Essays - 1750 words

History of Advertising - Essay Example The very first form of advertising that dates back to 3000 B.C was outdoor display of Signs. Then advertising was done in the form of Word-of-mouth or were done vocally. The graphical forms of advertising then came including the paper ads, print ads, and newspaper ads. The very first form of advertising was through signs. The signs that were painted and displayed on the walls of the buildings in the ancient Rome and Pompeii were the very first forms of advertising [5]. These signs were ads about any property for rent or the ads were to attract the travelers of one town to the taverns in the same or some other town. These signs also consisted of the any matches, for example circus matches [2] that needed to be advertised. Next, the advertising took the vocal form of word-of-mouth or street or town cries [5]. These street criers used to read public notices aloud or praised the products aloud for their advertising. These kinds of advertisements also included the announcements for the sales of any cattle and slaves [2]. These town criers were the predecessors of the announcers of the later radio and TV ads. Then the newspapers came in the seventeenth century. The newspaper ads initially included short ads of product descriptions and prices [1]. The color and headlines and all the complementary stuff came later. The first newspaper was printed in England by the name of "Weekly News" in 1622 [2]. The magazine ads then followed. When the company's' name emerged in the advertisements, the emergence of brand name in the history of advertising took place. In the 1700s pasted-up notices, brochures and posters came into existence [2] and a lot of advertising through posters began. These then lead to the billboards. In the 1800s, printed media ads arrived [3]. This was the time when advertising through billboards started and started to be used abundantly. A movable type printing press was invented by a German printer Johannes Gutenberg which made the distribution of posters possible [5]. After the emergence of radio, long time later, advertising through radio started. Then advertising through video and TV advertisements also started after the invention of TV, later in the 19th century TV advertisements started to come on TV and gained a lot of popularity among all other forms of advertising. Producing a Successful TV Advertisement Producing a successful TV advertisement requires some important steps and factors that need to be checked and need to be kept in mind. These are as stated as under: 1. The target audience [6] and the budget should be planned and kept in mind. Before making an ad you should know it very well that for whom are you making the ad and what are the needs and requirements of the customers. It is also important to know what financial standing or budget you need in order to deliver the target audience that is intended. 2. A well-conceived plan needs to be made that should cover the budget and all the necessary steps that are needed. The plan for advertising is really important as it is the basis on which you continue with your ad and also the success or failure of the ad depends on how appropriate is the advertising plan. 3. It is important to include in your TV advertisement the company's brand and the company's overall business objectives